The NFL sticking with Direct TV for almost 30 years didn’t make all that much sense, especially with so many ways to watch games that don’t involve drilling a satellite dish into your roof. It is impossible to know how Apple would charge for Sunday Ticket or how they would package the games, but compared to Direct TV, we should expect easier access to the product. If you thought wide receivers wanted a lot, just wait a year. Other than Amazon and possibly Apple, the NFL has deals with Fox, Disney, CNS and NBC, totaling over $100 billion in 10-year contracts. The going price appears to be around $2.5 billion, as the NFL spreads its broadcasting rights across multiple avenues. We already saw Amazon buy up exclusive rights to Thursday Night Football for $1 billion, but it looks like the NFL is going to go even deeper into an internet streaming platform with Apple.
Sunday nfl tickey pro#
It now looks like Apple is the front runner to win the rights to NFL Sunday Ticket, per Pro Football Talk. This will be the last season the satellite service Direct TV will have rights to the package after launching in 1994. There will be a new service providing NFL games through Sunday Ticket in 2023. This protects the companies that have paid big money for the ability to put games on the local affiliates available in a given area. ProFootballTalk also reports that the streaming service may not help out with cost:Īs also reported by CNBC, the contracts between the NFL and CBS/Fox prevent the DirecTV successor from significantly slashing the $300 per year price for the package.
As it stands, reports have Apple TV as the frontrunner. Roger Goodell told CNBC that the hope is to have a new deal done by the fall. Adding the NFL to their portfolio would catapult it to a new level, but at a far more significant cost than the two deals I just mentioned (MLS is getting $2.5 billion over a decade, while MLB is getting $55 million in rights fees and $30 million in advertising from Apple in each of the next seven years).UPDATE July 8th: We are still waiting on who will own the rights to NFL Sunday Ticket in 2023, but we now know it will be through a streaming service, per Brian Steinberg. While Amazon and Disney are current NFL rightsholders with established streaming services, Apple has been going in big on sports over the last year, striking deals with both MLB and MLS. I don’t know if you could consider either of the three candidates as the favorite. It also prevents an existing streaming service, such as ESPN+, to simply add in Sunday Ticket at little or no extra cost to boost subscribers. That means any owner of Sunday Ticket rights won’t be able to significantly lower the price on the out-of-market package, which typically costs about $300 per year. When the NFL signed contracts with CBS and Fox, the deals included language that mandates Sunday Ticket have a premium price so as not to pull too many eyeballs away from the local market Sunday afternoon games acquired by the broadcast networks, three of the people said. It would also backstop any potential streaming latency or reliability issues that may come with broadcasting live football over broadband.Īnd in other news that will interest readers and potential Sunday Ticket customers, a significant price decrease doesn’t seem possible because of contractual details in the NFL’s TV deals with CBS and Fox. This would allow DirecTV to mitigate churn while reducing switching costs for consumers. Under such an agreement, it could transfer all revenue for Sunday Ticket to the rights owner but still offer it to customers. Sunday Ticket is also popular with sports gamblers who want to see multiple games at the same time.ĭirecTV would also consider acting as a residential pass-through. Sunday Ticket is a staple in sports bars that use the game package to bring in fans of nonlocal games, most of whom have no other way to watch their favorite team.
An agreement, if reached, could lessen the financial burden for the winning streaming platform.ĭirecTV is interested in maintaining a relationship with bars and restaurants. Per the CNBC article, the company may attempt to negotiate a deal with the winning bidder, focused around providing the service to bars and restaurants and/or acting as a residential pass-through (in short, DirecTV would still offer Sunday Ticket to its customers, but the money would end up in the pocket of the winning bidder).ĭirecTV isn’t bidding on the current rights package but is willing to cut a deal with the winning buyer, two of the people said. However, that doesn’t mean DirecTV won’t offer Sunday Ticket at all after the 2022 season. Speaking of DirecTV, they haven’t made a bid for Sunday Ticket this time around, meaning the package won’t be exclusive to their service.
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